"Poacher Turned Gamekeeper."
Asurix was founded on the simple principle that unfortunately most sellers enter the sale process with very little idea of what makes them attractive to buyers. Owners toy with the idea of selling, but have no idea how much their business is worth, don't have the right systems implemented beforehand, and have no one managing the process for them whilst they're still busy running their business day to day. With staff unaware of a potential sale, everything must be handled with complete discretion, and without the right support, owners essentially miss out when it comes to the deal. All of which could be avoided by spending time before going to market preparing the business and driving value.
We offer an insider's view of how businesses are really bought and sold. Before advising sellers, Founder, Tanish graduated with an International Business Management degree and went on to work in M&A for one of the UK's largest insurance consolidators, specialising in buy-side deals and acquiring brokers nationally of every shape and size. That experience revealed a pattern: sellers put themselves at a disadvantage by coming to the table unprepared, unaware of what their business is worth, and unsure of what buyers are looking for.
Just as all businesses are not equal, neither are all acquirers. We help owners understand what they fundamentally want their life to look like after the sale, and deliver it whilst still maximising their business value.
We bring the buyer's perspective to the seller's side of the table. We help you manage the process discreetly from start to finish, so you can keep running your business. We don't just help you sell — we help you prepare.
"I know what buyers look for and what drives valuations and ultimately where sellers lose value. I founded Asurix to share my knowledge with owners and work with them to drive further value from their business. Most owners don't realise how much unfulfilled potential they have, simply because they don't have the time to identify missed opportunity. We work with you to uncover that untapped value first, then present your business in a way that unlocks it."
— Tanish, Founder
